Focus, Focus, Focus August 23 2013
Many of our recent website visitors have commented on the redesign of our site. It looks familiar but cleaner, it’s easier to search but most importantly we have adjusted our focus on fewer, more targeted products to comfort and soothe your back and body while at work and relaxation.
Pure and simple, Backcare Basics’ store and blog reflect our mission to help you create a more comfortable environment at home and work. We are laser focused on one of the biggest challenges out there: the elimination of stagnant, long-term sitting (SLS).
We live in a society that no longer runs on a fixed work schedule. The result is that we are all working much longer than the traditional eight hours we once worked. For many of us this means endless hours of sitting at our desks pumping out the work we’re assigned for many more hours that we’re used to.
Research shows that your performance and productivity are directly impacted by your ability or inability to move. The more you can adjust your body’s position while working the less negative impact you will have on your body and the more positive impact you will have on your productivity.
So this is where our target products meet the challenge of reducing the effects of SLS. It is widely recognized that we all perform better at our desks and our jobs when we take frequent breaks, get up and stretch and, in short, move around. Now take a close look at the products we sell.
- Variér chairs, for example. This manufacturer is the inventor of the well know kneeling chair. And, on further inspection, you will see that ALL Variér chairs incorporate the ability to “move around” while seated.
So as not to take up too much of your time on this post, our plan is to supply information and products on and on-going basis that allow our customers to beat the nasty affects that SLS imparts on all of us.
We’ll supply the information and the products that will eliminate SLS in your personal space, be it at home or in the office. Check out our blog frequently for more tips and tricks to battle SLS.
Thanks for reading and as always, we welcome your feedback. Drop us a note with your questions or comments. We are here to help!